Business Writing Clips

Business Writing Clips

Client: SwedishAmerican Health System (large healthcare systemhospitals, clinics and providersin northern Illinois.)

Excerpt: “SwedishAmerican pioneered the area’s use of computerized digital radiography when it replaced traditional X-ray film with a new digital imaging system. X-rays can now be seen almost immediately and shared with caregivers throughout the health system. The new system not only provides a cost savings, it also enables physicians to adjust images on-screen and view films remotely, thereby benefiting all patients with faster care.”

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Client: Tote Cart (shopping cart supplier to leading supermarkets, drugstore chains and convenience stores)

Excerpt: “To the average consumer, a cart is just a cart. As a retailer, you know better. Under “normal” conditions, the typical shopping cart endures daily head-on collisions with everything from store walls and storage corrals to automobile bumpers and, of course, other carts. Beyond the store, carts are subject to the most punishing weather conditions imaginable—rain and wind, snow and ice and blistering summer heat. And don’t forget “tough” customers, accidents, spills and everything in between.”

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Client: Advantech B+B SmartWorx (designer and manufacturer of intelligent machine-to-machine and Internet of Things connectivity solutions for wireless and wired networks)

Excerpt: “eWorx Ethernet Switches push the boundaries of smart network infrastructure, outclassing the competition through stellar performance, best-in-class features and unmatched durability. eWorx overcomes challenges and unlocks new possibilities in applications including security, industrial automation, energy and intelligent transportation.”

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Subject: Marketing Campaign for ING Direct

Publication: The Big Picture (printing industry trade publication)

Excerpt: “Over time, small expenses (and deposits) can add up to lots of money. That was the thought behind ING Direct’s “You Get What You Save For” campaign. Driven by this idea, the company envisioned a unique out-of-home advertising approach: a car made entirely of 100-percent recycled-paper coffee cups that would be part of a station-domination project at Edmonton’s LRT Churchill Station in Edmonton, Alberta, Canada.”

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Client: SwedishAmerican Health System (large healthcare systemhospitals, clinics and providersin northern Illinois.)

Excerpt: “The CardioMEMS HF System features a sensor that is implanted in the pulmonary artery (PA) during a non-surgical procedure to directly measure PA pressure. Increased PA pressures appear before weight and blood pressure changes, which are often used as indirect measures of worsening heart failure. The new system allows patients to transmit daily sensor readings from their homes to their healthcare providers, allowing for personalized and proactive management to reduce the likelihood of hospitalization.”

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Client: Woodward Inc. (designer, manufacturer and provider of control solutions for the aerospace and industrial markets).

Excerpt: “We are committed to ensuring that our customers’ products are efficient and reliable. Focusing on these key attributes makes our technology a perfect fit for Hamburg, Germany-based REpower Systems AG, whose core values include economic efficiency and environmental responsibility.”

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Client: Prographics (marketing and graphics services and solutions company).

Excerpt: “If you’ve been to a professional sporting event, driven down a busy city street, walked through the concourse of a major metropolitan airport or driven through the parking lot of a hospital or a museum, chances are good that you’ve already seen examples of our grand format printing.”

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Client: Quartz ASO (third-party administrator of self-funded health insurance programs)

Excerpt: “Provider networks differ in contracting strategies and methodologies, which can have a direct impact on an employer’s plan costs. Understanding these differences is essential and should be a key consideration when selecting a network and should align with the goals of your health plan. Best-in-class networks should not only include significant cost savings, but also providers and facilities that have proven track records of exceptional performance in clinical quality, patient safety, medication safety, care efficacy, and clinical outcomes.”

 View Complete File

Client: SwedishAmerican Health System (large healthcare systemhospitals, clinics and providersin northern Illinois.)

Excerpt: “SwedishAmerican pioneered the area’s use of computerized digital radiography when it replaced traditional X-ray film with a new digital imaging system. X-rays can now be seen almost immediately and shared with caregivers throughout the health system. The new system not only provides a cost savings, it also enables physicians to adjust images on-screen and view films remotely, thereby benefiting all patients with faster care.”

 View Complete File

Client: Tote Cart (shopping cart supplier to leading supermarkets, drugstore chains and convenience stores)

Excerpt: “To the average consumer, a cart is just a cart. As a retailer, you know better. Under “normal” conditions, the typical shopping cart endures daily head-on collisions with everything from store walls and storage corrals to automobile bumpers and, of course, other carts. Beyond the store, carts are subject to the most punishing weather conditions imaginable—rain and wind, snow and ice and blistering summer heat. And don’t forget “tough” customers, accidents, spills and everything in between.”

 View Complete File

Client: Advantech B+B SmartWorx (designer and manufacturer of intelligent machine-to-machine and Internet of Things connectivity solutions for wireless and wired networks)

Excerpt: “eWorx Ethernet Switches push the boundaries of smart network infrastructure, outclassing the competition through stellar performance, best-in-class features and unmatched durability. eWorx overcomes challenges and unlocks new possibilities in applications including security, industrial automation, energy and intelligent transportation.”

 View Complete File

Subject: Marketing Campaign for ING Direct

Publication: The Big Picture (printing industry trade publication)

Excerpt: “Over time, small expenses (and deposits) can add up to lots of money. That was the thought behind ING Direct’s “You Get What You Save For” campaign. Driven by this idea, the company envisioned a unique out-of-home advertising approach: a car made entirely of 100-percent recycled-paper coffee cups that would be part of a station-domination project at Edmonton’s LRT Churchill Station in Edmonton, Alberta, Canada.”

 View Complete File

Client: SwedishAmerican Health System (large healthcare systemhospitals, clinics and providersin northern Illinois.)

Excerpt: “The CardioMEMS HF System features a sensor that is implanted in the pulmonary artery (PA) during a non-surgical procedure to directly measure PA pressure. Increased PA pressures appear before weight and blood pressure changes, which are often used as indirect measures of worsening heart failure. The new system allows patients to transmit daily sensor readings from their homes to their healthcare providers, allowing for personalized and proactive management to reduce the likelihood of hospitalization.”

 View Complete File

Client: Woodward Inc. (designer, manufacturer and provider of control solutions for the aerospace and industrial markets).

Excerpt: “We are committed to ensuring that our customers’ products are efficient and reliable. Focusing on these key attributes makes our technology a perfect fit for Hamburg, Germany-based REpower Systems AG, whose core values include economic efficiency and environmental responsibility.”

 View Complete File

Client: Prographics (marketing and graphics services and solutions company).

Excerpt: “If you’ve been to a professional sporting event, driven down a busy city street, walked through the concourse of a major metropolitan airport or driven through the parking lot of a hospital or a museum, chances are good that you’ve already seen examples of our grand format printing.”

 View Page

Client: Quartz ASO (third-party administrator of self-funded health insurance programs)

Excerpt: “Provider networks differ in contracting strategies and methodologies, which can have a direct impact on an employer’s plan costs. Understanding these differences is essential and should be a key consideration when selecting a network and should align with the goals of your health plan. Best-in-class networks should not only include significant cost savings, but also providers and facilities that have proven track records of exceptional performance in clinical quality, patient safety, medication safety, care efficacy, and clinical outcomes.”

 View Complete File

“Paul Greenland is an exceptional writer and editor who crafts compelling, motivating and informative copy. He is especially effective at translating complex topics and issues into more easily understood communication.” 

-Tom Myers, VP of Strategy and Marketing, SwedishAmerican Health System

“Paul Greenland is an exceptional writer and editor who crafts compelling, motivating and informative copy.”

-Tom Myers, VP of Strategy & Marketing, SwedishAmerican Health System